Why is the brand called Adish? Who are the Adish partners? Is Adish an Israeli brand? What is your relation to Palestinian culture? Does Adish normalize the occupation? Do you work in Israeli settlements? Why is Adish not an NGO or non-profit? How do you find the craftspeople you work with within Palestine? How much are they paid? Where and how are Adish’s collections made? Why are the Palestinian partners from Ramallah and the female artisans not visible? How does Adish advance or contribute to the Palestinian struggle apart from creating fashion?

Who are the Adish partners?

Adish is a company formed of four partners. Qussay K is Palestinian, living in Ramallah, Occupied Palestine. Jordan Nassar is of mixed Palestinian and Polish heritage, born and living in New York, USA. Eyal Eliyahu, an Iraqi Jew, and Amit Luzon, a Libyan Jew, both living and working in Tel Aviv, Israel.

Qusasy's background is in non-profit organizations, specifically economic empowerment projects that involve handicraft production for local markets and international events. ADISH production is managed jointly by Qussay and Eyal. Eyal manages product development and the supply chain in Israel, while Qussay manages all aspects of production in Palestine. Qussay has a personal professional relationship with the Palestinian artisans whom we work with.

Jordan is an artist working predominately with Palestinian Tatreez embroidery, whose work is found at the Whitney Museum of American Art in New York, the Museum of Contemporary Art in Los Angeles, and others. As ADISH’s artistic director, he creates the designs brought to life through the skills of the craftspeople we work with.

Amit oversees the brand's business operations, including marketing, finance, and business management.