Why is the brand called Adish? Who are the Adish partners? Is Adish an Israeli brand? What is your relation to Palestinian culture? Does Adish normalize the occupation? Do you work in Israeli settlements? Why is Adish not an NGO or non-profit? How do you find the craftspeople you work with within Palestine? How much are they paid? Where and how are Adish’s collections made? Why are the Palestinian partners from Ramallah and the female artisans not visible? How does Adish advance or contribute to the Palestinian struggle apart from creating fashion?

Why is Adish not an NGO or non-profit?

The vision of Adish is to create an alternative path towards change, through business and creativity, to do what politics and aid can not.

There are many non-profit projects that bring Palestinians and Israelis together. Our aim is that by building a mutually respectful joint social enterprise model, we can learn from the best of these projects and forge a new, sustainable direction that generates financial autonomy for individuals and communities in occupied Palestine and respect for Palestinian culture in Israel and elsewhere.