Why is the brand called Adish? Who are the Adish partners? Is Adish an Israeli brand? What is your relation to Palestinian culture? Does Adish normalize the occupation? Do you work in Israeli settlements? Why is Adish not an NGO or non-profit? How do you find the craftspeople you work with within Palestine? How much are they paid? Where and how are Adish’s collections made? Why are the Palestinian partners from Ramallah and the female artisans not visible? How does Adish advance or contribute to the Palestinian struggle apart from creating fashion?

Does Adish normalize the occupation?

Adish wants to see the end of the occupation of Palestine by Israel.

We believe that building business and personal relationships between Palestinian and Israeli people, which take into account the unequal power dynamics and the role of Israel as the oppressor, can disrupt the state of paralysis and contribute towards freedom for Palestine and peace.

We seek to express how profoundly abnormal and inhumane the occupation is and challenge the one-sided narrative around Palestine that pervades the discourse.