Why is the brand called Adish? Who are the Adish partners? Is Adish an Israeli brand? What is your relation to Palestinian culture? Does Adish normalize the occupation? Do you work in Israeli settlements? Why is Adish not an NGO or non-profit? How do you find the craftspeople you work with within Palestine? How much are they paid? Where and how are Adish’s collections made? Why are the Palestinian partners from Ramallah and the female artisans not visible? How does Adish advance or contribute to the Palestinian struggle apart from creating fashion?

Why is the brand called Adish?

Adish means ‘apathetic’ in Hebrew. We wanted to name outright what our founders saw in the apathetic attitudes of many Israelis towards the occupation: apathy. By doing so, we wish to identify one of the foremost aims of Adish, which is to break through the apathy of many Israelis towards the violent occupation of Palestine and the oppression of Palestinian people by the state of Israel.