Adish and The Inoue Brothers for Fall-Winter '22
The Inoue Brothers was founded in 2004 by two Japanese brothers, Satoru and Kiyoshi Inoue - born and raised in Copenhagen, Denmark. It is a design/art studio based on a common love for two cultures, Japanese sensibility and Scandinavian simplicity. They call it Scandinasian design...
The Inoue Brothers was founded in 2004 by two Japanese brothers, Satoru and Kiyoshi Inoue - born and raised in Copenhagen, Denmark. It is a design/art studio based on a common love for two cultures, Japanese sensibility, and Scandinavian simplicity. They call it Scandinavian design.
With every project, they aim to create awareness for responsible production methods through quality and design.
We met the Inoue Brothers (Satoru and Kiyoshi) in Copenhagen in 2019 through a mutual friend, Marck Winderkilde, at the time the buyer for 'Black' Copenhagen and now the owner of 'Pure Fabrications.' We’ve talked about our mutual appreciation for slow fashion, handcrafts, and the pursuit of a perfect product. Needless to say, we clicked immediately.
Since then, we’ve built a strong relationship with the brothers, with both sides visiting Israel, Palestine, and Japan. These visits helped deepen our connection and enabled us to build a network of cooperation from production, fabrics, and handcrafts to marketing.
This isn't the "first" time we've worked together, as The Inoue Brothers have asked us to make embroidery for their own projects on several occasions. Eventually, we realized - mostly because of the Brothers' desire to support the Palestinian textile industry, that if we want to serve this purpose, they should supply us with their fabrics, and we’ll produce several special items for our collections.
The second drop from our Fall-Winter ’22 collection celebrates our collaboration with The Inoue Brother, their sustainable fine alpaca wool fabric is being used for two styles: a liner jacket that is being produced in Nablus and an overshirt that is being produced in Gaza; both are decorated with a bedouin embroidery called Manajel (sickle in Arabic). In the past, the Manager stitch was a seam stitch used to decoratively attach together the different pieces of fabric in a dress and has been utilized as a technique for binding together rug pieces when their looms were too thin.
Our Manajel pieces are hand embroidered by Miriam and her sister Aziza, whom we’ve been fortunate to work with since our brand's launch. Miriam is from the Bedouin village of Lakiya in the Negev Desert. Her sister lives in the city of Rahat, the only Bedouin township in Israel with official city status.