ADISH for Joyce Hong Kong 50th Anniversary

Joyce Hong Kong is celebrating its 50th anniversary this year. As part of the celebration, they have decided to commemorate the occasion with a series of events throughout the year...

ADISH for Joyce Hong Kong 50th Anniversary

Joyce Hong Kong is celebrating its 50th anniversary this year. As part of the celebration, they have decided to commemorate the occasion with a series of events throughout the year leading up to their Golden Anniversary.

 

We are glad to take part in the first of these events, ‘The Star’ T-Shirt Project that borrows its name from The constellation of star designers and brands picked up, incubated, and treasured by JOYCE right from the get-go. Each shirt is a creation spiraling through the cosmos of art and popular culture to depict unique astral interpretations. 

 

With that theme in mind, we have decided to work with several star symbols throughout our design. On the front of the shirt, a Star Disc - Qurs el-Njum made of Tatreez (Palestinian embroidery) originated from the Beersheba area; the stars and discs symbols were used as symbols of generosity. We added our version of a star on the back of the shirt and wrote ‘Happy Birthday’ in our native languages - Arabic - ‘Kol Sana o Enta Tayeb’ and Hebrew - ‘Mazal Tov.’ Our T-shirts are hand embroidered in Occupied Palestine by Nada and her team from Dheisheh Refugee Camp.

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